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Ataraxia is a property development and sales subsidiary of Crédit Mutuel and renewed its internet presence using SQLI Immobilier.
Objectives: increase the visibility of the Ataraxia offer
Ataraxia has several websites each with a different image and content that is poorly visible. The offers are not well presented and the sites' listings are mediocre.
Our assistance: design a new image, reorganise the internet communication
SQLI Immobilier implemented a new organisation for the websites based on the Ataraxia brand. The sectors are centred on a unifying gateway and can be accessed directly which optimises their listings and ensures that together they are a coherent mix of trades.
The new Web standard must comply with the group's image and this is achieved by the intelligent use of mapping and Flash to provide clients with pleasant and intuitive navigation.
Results: increased visitors, leads and sales!
The new site's launch was relayed by a poster campaign and took advantage of the brand's image; it was a success: visitors increased rapidly and natural search engine listings took over to maintain visitor numbers.
The number of contacts multiplied and within a few months several sales were directly due to website visits, something that had never happened before.
This success is due to the performance of the search engine listings which rely on multiple benefits to compensate for an offer with a reduced volume and allow the site to compete with the sector’s giant ‘offer’ websites through natural targeted searches.
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