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Relais & Châteaux has relied on the expertise of Sqli agency since 2005 to evolve its site and develop its e-commerce business.
Objectives: realise an e-commerce site that respects the brand's commitments
Relais & Châteaux is a global player in the character hotels and gastronomy sector and asked SQLI to completely rethink its site in 2005, including the whole chain from production through to integration.
This collaboration has continued since then following the site's evolutions with the aim of developing the e-commerce business whilst strengthening the brand's identity and its up-market position.
Our assistance: advice, design, creation and realising site evolutions
The renewal of the www.relaischateaux.com site by Sqli agency and Ingénierie should make access to key functions easier (search, checking availability, reservation, call centre) and provide a client oriented interface with entries by target and need.
Since this renewal, Sqli agency has also completed several site developments such as a rethink for the 'Special Offers' section, creation of a 'Great Chefs' zone, the on-line launch of the annual guide or improvements to the on-line reservation process.
Results: changes that strengthen the e-commerce effectiveness
The developments have allowed the e-commerce functionalities to be improved whilst reaffirming the prestigious position of the Relais & Châteaux brand.
Renewing the 'Special Offer's section has simplified access to the offers, significantly increased traffic, transformation rates and generated higher sales revenues.
David Féroc, IT Director
“The site installed by SQLI has allowed us to apply the association's objectives: ensure the marketing and promotion of our establishments throughout the whole world. The www.relaischateaux.com site is our primary sales channel and a tool that our clients like to use when preparing and reserving their visits to our houses.”
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